What can the Performance Planner recommend that makes it useful for all types of businesses?
Learn how to use Performance Planner, a free forecasting tool under Google Ads that can help companies make better business decisions and increase ROI.
Table of Contents
What Can the Performance Planner Assist You With?
Google Ads Performance Planner is a free Google Ads tool that helps you quickly create and manage a profitable advertising plan.
Performance Planner can help you improve your ad’s click-through rate, conversion rates, or other metrics. It also provides suggestions for how to make changes to get better results from your campaign.
In addition, you’ll be able to see what works best for each of your keywords as well as which ones are performing poorly.
How Does Performance Planner Work?
You enter data about your ad groups and their target audiences. You also set up budget targets for each group. Then, using historical data from similar campaigns, Performance Planner generates an estimate of what those groups should be worth over the next few months.
It then compares these estimates with actual results to give you a forecast of a campaign’s performance. This helps you plan future spending, so you don’t miss out on potential revenue.
A great copy attracts the right people,
but can the right people find your copy?
Why Should Your Business Use Performance Planner?
Detailed Forecast
This is a powerful tool when you need to be more organised and structured in your ad campaign strategy.
Performance Planner automatically gives you detailed reports about your campaigns and how they will perform over time, so there are fewer unpleasant surprises down the road.
Create an action plan based on the financial forecasts of future months or quarters provided by Performance Planner.
Better Conversions
With these reports, you’ll know exactly where to spend your ad money so that it will perform better for the same amount of investment.
This is an excellent way of getting creative with conversion optimisations and finding new ways to get results.
You can increase your conversions with a similar budget by increasing targeting and placement in specific channels based on the data.
Keyword Optimisation
The keywords you use can make or break your campaign.
Google Ads Performance Planner allows you to distinguish underperforming keywords from converting ones.
You can then change your strategy for maximum conversions.
Clear Data Dashboard
Performance Planner’s before-after metric comparison table is a great way to see what changes Google suggests for your campaigns.
You can compare the spending and key performance indicators of existing and planned campaigns side by side. This overview is more insightful than looking at individual data points alone.
When to Use Performance Planner?
You can use Performance Planner weekly, monthly, quarterly or annually. Google suggests planning weekly if your business is affected by the instability of the current market. Otherwise, monthly planning gives you optimal results.
You can also utilise a content planner to complement your use of Performance Planner.
Why Should You Use Performance Planner Monthly?
Planning your ad budgets every month gives you a solid base of information about what your ad groups, ads and keywords are worth.
With the data collected, you can pinpoint growth areas in advance and make the needed changes promptly. These areas include:
1) Trends – Identifying new opportunities and taking advantage of them ahead of your competition.
2) Budget – Using the data you’ve collected to set up an accurate budgeting system that will be more precise than one based on intuition alone.
What Is Valid Recommendation That the Performance Planner Can Provide?
Performance Planner provides insightful data that marketers can use to ramp up their campaigns.
But how does it come up with recommendations tailored to your business?
Google Ads uses your past or existing campaign performances to generate accurate predictions. It also uses machine learning to fine-tune the forecasts it makes.
Bottom Line
You can use Performance Planner to get one of the most reliable measurements possible since it uses historical data.
This means you will have accurate reports based on previous months or quarters of business performance.
Finally, you can plan future spending more effectively by using these predictions. No more struggling with Excel sheets or manual calculations!
