What is a LinkedIn Newsletter?
Did you know that there’s a new way to get people to read your Pulse Articles?
Enter: LinkedIn Newsletter.
It’s hard enough to write thoughtful, good-quality articles regularly. It’s worse when nobody reads them.
Creating a LinkedIn Newsletter may well be the little nudge you need as people can subscribe to your content. Your newsletter subscribers will then receive notifications when articles you publish as part of your newsletter go live on LinkedIn.
Who Can Create LinkedIn Newsletter?
As of late 2021, only users with an invitation from LinkedIn have access to this lead magnet.
How Do I Get Access to Create a Newsletter on LinkedIn?
LinkedIn does have plans to make it a public feature. As of now, though, it is only accessible to those who have:
- Turned on creator mode
- Over 150 followers and connections
- A good record of abiding by LinkedIn’s policies
- Contributed original content to LinkedIn recently
A great copy attracts the right people,
but can the right people find your copy?
Why Can’t I Create a LinkedIn Newsletter?
Since LinkedIn is only giving out access to selective people at the moment, and there are even criteria to meet, you may have to utilise this feature differently for the time being.
While you can’t be a LinkedIn newsletter creator just yet, you can still subscribe and engage with newsletter owners. It’s a great way to nurture connections or get to know LinkedIn influencers.
How to Subscribe to LinkedIn Newsletter
There are many ways to subscribe to a LinkedIn Newsletter. If you are connected to the newsletter author, you can click on the Subscribe button on:
- The in-app notification
- The article shared on your feed
You can still subscribe to a newsletter even if you aren’t connected to the author.
- Newsletter recommendations: Subscribe to recommendations by clicking on the My Network tab.
- Via an article: If an article you’re reading happens to be part of a newsletter, find the Subscribe button on the top-right side of the page.
How to Create a LinkedIn Newsletter
If you’re one of the few lucky ones to receive an invite, follow these steps to create your unique newsletter:
- Step 1Go to your LinkedIn homepage.
- Step 2Click Write an article to access the Publishing Tool.
- Step 3Right below the My Network tab, you should find the option to create a newsletter.
- Step 4Click on the Create a newsletter button. Then, customise your Newsletter Title, Description, Publishing Frequency and Logo. Continue reading to find the best practices when creating your newsletter.
- Step 5Make sure to toggle on notifications, so your connections and followers can learn about your newsletter and subscribe to it.
- Step 6Now, you can start writing your first newsletter issue!
Best Practices When Creating a Newsletter on LinkedIn
- Choose your newsletter’s theme.Decide on one specific interesting topic to demonstrate your expertise and thought leadership.
- Choose a title (name) that your target audience can understand.Your title should reflect the theme of your newsletter.
- Upload your logo.A brand logo increases credibility. The recommended size is 300×300 pixels.
- Personalise each article in your newsletter.Choose a clear headline and a realistic (preferably with people) cover photo for every article. The best cover photo size is 744 x 400 pixels.
- Have a call-to-action in your newsletter description.Give a clear idea of what your readers will benefit from reading your newsletter. Don’t forget to add a line where you encourage them to subscribe.
Important Things You Should Know About LinkedIn Newsletters
- You can only publish one article every 24 hours.
- You should post a newsletter article weekly or biweekly.
- Every article should contain a call-to-action at the end. Encourage your readers to subscribe, like and comment, so the LinkedIn algorithm will promote your content to a wider audience!
Why Should I Create a Newsletter on LinkedIn?
Some of you may think:
“I already have a strong LinkedIn strategy. Why do I need to incorporate another? Why should I bother to fit it into my marketing plan?”
Well, the answer’s pretty simple. People will always be curious about what they don’t have.
And you happen to have it. If you strike the iron while it’s hot, you can enjoy many benefits from this new feature:
Higher Authority in Your Niche
When you create a LinkedIn Newsletter, you solidify your position as an industry expert. You become the authority figure that people will turn to when they want to learn about a particular topic; this is why it’s essential that you select your newsletter theme carefully.
Increased Visibility for Your Business
A LinkedIn Newsletter is one more killer way to appear in front of your connections, followers and prospects without seeming too promotional.
Your network and potential customers will see your name more often, as you’ll be sharing valuable content with them regularly.
More Opportunities to Generate Leads
The LinkedIn algorithm is always on the lookout for interesting, high-quality content. Therefore, when you create a LinkedIn Newsletter, your articles are more likely to be featured on the platform. This will result in more leads for your business!
Bottom Line
The LinkedIn Newsletter feature is a great way to get your content in front of more people without being too promotional.
If you’re looking for ways to create leads for your business and increase brand awareness, creating a newsletter on LinkedIn is a great option. For those who don’t have access to the newsletter option yet, you can still grow and nurture your network by commenting on other people’s newsletters.
Get More Eyes on Your LinkedIn Profile
Use this ultimate content strategy approved by LinkedIn power users.
